I’ve been busy lately reading stuff by Seth Godin. Yes, last to the party & all, but hey! There are a huge number of books on my To Read list & it takes time to get to them, even if most of Seth’s books are really short. This one is proper book length, though, and so thought-provoking it’s taking me a while to get through it. Have been recommending it a lot to my coworkers. Godin argues that the Industrial Revolution and factory economy of the 19th and 20th centuries demanded a certain kind of worker: one smart enough to follow a manual but trained to be a replaceable widget just like the widgets we were building. He makes a powerful argument that being or hiring that kind of worker now will get you nowhere. What we all need to become, and what companies most desperately need us to be, are lynchpins–the crucial element that keeps the wheels from coming off and makes the company a star in the eyes of the public. I’m still only 1/2 way through, but it’s a great read so far and I cannot recommend it enough to anyone who is looking for what they need to do to recession-proof their job. Actually, it’s more than that: this is how to have a real career path in the 21st century–no matter what kind of work you do.