- [one of speakers
is running latenever came so we’re seeing more detail on REFORMA’s social media efforts]
- promotes library & information services to Latinos and the Spanish speaking
- their website features different social media that they are using for advocacy
- have a wiki, blog, YouTube channel.
- Goal with social media: show the different services, different stories relating to Latino/Spanish speaking community
- You can send links to things like YouTube to political officials to demonstrate the importance of library/info services to this [or any] community
- They also have FB page
- One of the first places people go to to find info on a specific community is the Web = a great reason to be in this space
- They have webinars on WebJunction in the archives.
- [this leads me to a question: how much of the online content that ALA has is open to all & how much is pay only]
- Burlington CO PL in NJ
- 2010 LJ Mover and Shaker
- Story: NJ lost 74% of their state funding. Some things have been restored, but prolly not all.
- We are at a time when advocacy should be one of our paramount objectves/efforts
- OH, MI, CA, IL, FL, CT, MA, NY are in budget fights
- We need to have proactive, NOT reactive efforts
- STOP BEING so NICE! We are fighting for people’s services, materials, etc.
- “We are in a war….a war for the piece of the state & local budget pies. Advocacy is one of the fronts of this war”
Metaphor: We are at WAR
- ex: Library themed Ben & Jerry’s ice cream
- ex: Why Libraries Kick Ass blogathon – Louisfield Free PL had a flood that caused $6 million. To help call attention to fundraising issue? Have a blogathon about why Libraries Kick Ass.
- Your banner is your message; what you want them to do
- Ex: write your legislators: talk to their friends, etc.
- Create a Base, a Castle
- FB/wiki/WP blog, whatever, is a place for ppl to rally together & mobilize them from 1 place where you can connect/communicate both ways AND to let your users communicate with each other, not just with you
- ex: MyBarackObama.com
- 1 place for ppl to go to. It’s your garrison of ppl who will march out on your behalf.
- Battle Plan
- how you will reach the people you need to support you
- Social Media tools: transitional / conditional / may change over time
- You must find where your patrons are online: are the on FB? Twitter? Email? Elsewhere? It doesn’t matter as long as you find them
- Attitude matters
- Boiling point = how much will people take to be active on libraries.
- Make it clear to people what cuts mean to them. Ex: you’re going to lose state library support for summer reading program (to parents)
- Whatever the argument is to cut the budget, address it. Ex: fiscally responsible means cutting libraries. Answer to that? We have been fiscally responsible for last 25 years. We share resources (ILL), & do other things. Take $ from other areas
- The Ben & Jerry’s thing? He took a couple hours to find email addresses for library associations & sent them press releases
- Keep in mind: anyone is approachable online. The answer is so often, “Yes!”
- Save My NJ Library – speed. Once the FB page was set up, while ppl were still figuring out how to do it, everyday people were logging in with people what can I do? Even before we knew what to tell them to do. [An audience member is talking about having to wait for NJSL to determine what to tell people to do]
- Andy’s title: Social Media Mercenary
- NJLA and ALA is not nimble enough. [Yes!!!] Andy pushes things [social media mercenary, right?] if it needs it.
- Share is a powerful button. RT is powerful. Less than 1 minute to share something. If you have 200 followers & only 10% share, it gets exponential fast.
- NJ put together a rally. “It was a learning curve for everyone.” They’d never done one before. There are 2 kinds, physical & online, and both are useful. Write your legislator was planned as an event
- A persistance factor…hope your friends are tolerant! (His Ben & Jerry’s thing? Sorta kinda spammed a friend because they only followed 10 people’s timeline. )
- [I can vouch for most of this from our recent Save SC Libraries effort. We only had a week to go from zero to budget restoration.]
- Q: Are these available in multiple languages? Queens has it. NJ Save campaign had flyers pointing people to website
- Q: Tho newspapers are dying: questioner is amazed at the support in the op ed page in the paper.
- Andy: TED Talks: one peaker talked about power of paper & pencil on creating political change.
- [Wow! Andy started his letter by appreciating his governor for concern about budget. He closed by saying If you have questions, please contact me.” That was smart. I could not have done that with my governor. Thank goodness I only had to write my legislators!]